
Seth Godin - This Is Marketing: How To Find Your Viable Audience & Win Trust From Your Target Market
London Real
00:00
The Importance of a Good Story
I missed it and it cost me a billion, 40 billion dollars to miss that. Because you could have started Yahoo or a bunch of other things. I just didn't get it. The internet's been around since 1966. And our lessons in that story permeated in all of your business. When I feel like I'm about to dismiss something because I don't know what to do with the blank sheet of paper, I stop myself every time.
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