We were the OGs when Facebook was at it's like hey, Dan, correct, correct. So these are just apps that you would find on the app store but then you charge some sort of like subscription service or an average of ad revenue was our primary revenue channel. Because then we moved to personality quizzes. We found a lot of people used these quizzes not to find out anything about themselves but to find the right snippet to share. There's a social aspect of this is about you. It's wanting to tell everyone who you are.

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