You can look up who is actually manufacturing some name brand, you know, vacuum cleaner or some name brand blender. And you can go direct to the manufacturer and you can actually buy the exact same product with your branding on it. There's a public company, Mohawk, where they took these old fashion brands like ice boxes, for instance, I forgot what the brand name was. They went to the factory in China and they said, from now on every other ice box you produce is going to have our brand name on it. So if you do that and you reinvest over a series of years, now you've got like that intangible asset that has also got value as well.

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