why are there so many mormon influencers? pt. 2
Sixteenth Minute (of Fame)
Influencers and Image: The Mormon Church's Modern Outreach
This chapter examines how influencers shape the public perception of the Mormon Church, often glamorizing its ideals without direct recruitment. It highlights the challenges and controversies faced by these influencers, particularly the ramifications of celebrity departures like David Archuleta's. The discussion also unveils the church's strategic use of modern social media narratives as a method of promoting their image in the digital sphere.
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