How Do You Balance Profit With Social Impact?

We wanted to make a product for everybody and when I say everybody that really factored into our price. You can spend about $250 a year on period products or you can make an investment of $60 and have enough period underwear to last you know five years. We're one of like six brands that have zero PFAS in our product. So we kind of created it almost like a wholesale vertical except we made the cost in this structure a little less than wholesaleKnowing that most of the people we were going to be working with were nonprofits for volunteers was just like literally good Samaritans wanting to get products to people who needed it. When we started literally I would get like 30 emails a day