AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
How to Define, Measure and Hire for ABM with Hillary Carpio
GTM Speed Dial
How Account-Based Marketing Drives Success
Account-based marketing is simply the final mile, help deliver that campaign into an account. The number of accounts covered should be good if your goal has been to increase coverage or get more specific in the accounts you're covering. There have been times where I've been focused more on customer versus prospect percentage. It's a quarterly check-in where you can see have my numbers gone up or down and does that support the initiatives I'm focusing on?
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode