131: Indistractable with Nir Eyal
Pivot with Jenny Blake
00:00
The Hook Model: How to Create Habits
The Hook Model is a four step design process built into the DNA of these products that takes people through a trigger, an action, a reward, and finally an investment. It's through successive cycles through these hooks that preferences are shaped, that our tastes are formed, and that these habits take hold. So Hooked is all about how these companies do it. And the idea here is that we can use those same lessons for good,. I wanted to get this out there for everyone else building healthy habits inside their products.
Transcript
Play full episode
