#422: How to Win Over Audiences Using the Jiu-jitsu of Business Communications: Storytelling
Business of Story
00:00
The 32 Principles of Business Storytelling
Henry Henner: I've always thought that storytelling is the absolute jujitsu practice of business communications. He says when he was going through your 32 principles, he just kept applying them not only to business and life like you did but how do they actually apply in the business world? "Let's go for the clock principle, right? The right move at the wrong time is the wrong move"
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