7min chapter

On Brand with ALF & Rory Sutherland cover image

Samsung's Benjamin Braun on the Olympic sponsorship and minimax marketing

On Brand with ALF & Rory Sutherland

CHAPTER

Innovations in Video Consumption and Design

This chapter delves into the evolution of video consumption, especially through platforms like TikTok and YouTube, while showcasing Samsung's innovative, sustainable remote technologies. It also examines shifting consumer expectations and design approaches in electronics and automotive sectors amid technological advancements.

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