Episode 31: A/B-testing designs and copy
In this episode, I interview Product Designer Anna who works on a Growth team and runs A/B-tests every day. We talk about what to look out for when designing A/B-tests, what you can do when you're first getting started with testing, and how the day2day in a Growth team looks like.
Learning outcomes:
- What is A/B-testing?
- A/B-testing for copy
- A/B-testing top tips
- Working in Growth
- Examples of easy things to test and how to break down more difficult scenarios
- Skillsets needed to run successful tests (for copy or design)
Connect with the guest, Anna:
https://www.linkedin.com/in/annahatzisavas/
Connect with the host, Nicole:
https://www.linkedin.com/in/nicoletells/
nicoletells.com
Twitter: @nicoletellsit
hi@nicoletells.com
