4min chapter

On Design with Justyna Green cover image

Adam Rix on NOT Wieden+Kennedy and creating work that moves people.

On Design with Justyna Green

CHAPTER

Why Wider Than Kennedy Is the Best Branding Agency

Kennedy London is a new branding and design agency. It was set up to cater for clients who can't find an alternative in the market. The company has rebranded Formula One, England's national football team and Coca-Cola. But it hasn't built a team of advertising designers like some other agencies have.

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