5min chapter

The Next Big Idea cover image

PREPPY: The Surprising Origins of American Style

The Next Big Idea

CHAPTER

The Importance of Consistency in Investment

In the early 2000s around 2002, J. Crew had a crisis and all that profit dried up fast. Mickey Drexler was brought in to save the company by private equity firm TPG. But it didn't work out very well for him; he's still furious about what happened at Gap.

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