Lucas: Fire Nation starts charging pennies when you're absolutely brand new and just trying to get that track record record in those reviews. Then as you're going up that ladder starts to value yourself correctly and this actually reminds me of a story that Dean Graciosu recently shared on Knowledge Business Blueprint. Think of that fire nation that guy couldn't have done that day one but once he had built up the years of experience and the value that he was able to give it so that's the process to go, says Lucas.

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