The Blueprint for Sales and Marketing Alignment with Kyle Lacy, CMO of Jellyfish
The Revenue Leadership Podcast with Kyle Norton
Balancing Creativity and Metrics in Marketing
This chapter explores the tension between creative innovation and measurable results in marketing strategies. It emphasizes the importance of collaboration and trust between sales and marketing teams while advocating for long-term branding efforts over immediate ROI. Through discussing practical frameworks, it underscores the necessity for effective communication and alignment in achieving common goals.
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