How to Find Product Market Fit Multiple Times

There's this perception that you only need to find product market fit maybe twice, three times in a company's history. But what I think's happened lately in SAS is that scale has been reduced to a much smaller timeframe and you need to do more frequently because the disruption is happening so quickly. For every fundraise round we've had, we've gone through C, A, B and C, so four major fundraising rounds. Every one of those rounds had an inflection point that kind of was based off another, I would call product or product market fit phase in our business. We're not like uber size. We're still in the tens of millions of ARR and have already hit

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