5min chapter

Marketing Against The Grain cover image

6 Marketing Ideas To Take Athletic Greens From $120M to $500M/Year (Half-Baked Marketing Ideas)

Marketing Against The Grain

CHAPTER

The Greens

Karen: I've got four ideas and they start at very half-baked and then go like more mature. One simple scoop cooking show where you can make a meal and all of the ingredients can be in a single scoop. The idea is that busy people don't have a lot of time to cook, but eat healthy food. And so, if you had like one single scoop of ingredients that you can make something healthy from it ties into their value prop.

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