A lot of investors that listen to this show are individual stock pickers. Why is picking individual companies to invest in a sin of investing? This sin kind of pains me because I know that just like the temptation and the excitement around investing in individual stocks draws a lot of people in. But when you trade more volatility for not greater return, that's a bad trade. That said, I actually live by the 90-10 rule, which is 90% of my investments go into index funds, buying and holding the next funds.

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