Why Marketing Agencies Buy Marketing Agencies -- Zach Morrison // Tinuiti
MarTech Podcast ™ // Marketing + Technology = Business Growth
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How to Build Scale and Consolidate a Small Business
When we first started, sometimes you would get customers who would come to us and they wanted the specialty. So let's look at it from the life cycle of the client's business. What ends up happening then is that these companies take on this VC dollars and they hire their first marketers. Then those first marketers typically look for the experts in each one of those categories.
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