The Research Strategy That Took Mythologie Candles to $6M in 24 Months
eComFuel
00:00
The Secret Sauce of Influencer Marketing and Gifting
iwan: My product development, my market research is very collaborative. The whole thing came down to taking the temperature. And it really just comes down to being willing to take some risk and put stuff out there. So at the very beginning, before i even had a product to show, i would find i realy knew who the audience was. Already know who this customer was. Which that's why it made life easy. I could find facebook groups that were alined with this customer. Whether it was like afan group or a movie group,. i could go in there and ask casual questions. With the feedum like, well, this wll disappear in 24 nobody's going to
Transcript
Play full episode
