The Most Successful Product Decisions We've Ever Made

When we were 22, are we going to acknowledge that you own a bank half way through that shbeo? We'll get there eventually. I think thet most successful decision we made was actually the physical design and owing the owing the client said. And when we found as when we did that, it actually started converting a lot better in the later stages of our growth. It also allowed us to do a lot of microoptimisations around messaging and just allowed us to deliver content directly to the consumer. That's one of the only reasons that the banks, because those sensitive data never actually hit the application any more than they should.

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