E36: “Angel” Podcast: Ajay Agarwal, Partner at Bain Capital shares insights on culture evolving from sales-driven to product-driven, why enterprise software is the ideal business, best investments & anti-portfolio
This Week in Startups
Navigating the Evolution of Sales in Enterprise Software
This chapter explores the transformation of sales strategies in the tech industry, tracing the journey from traditional door-to-door methods to the modern emphasis on securing substantial funding. Through anecdotes from the 90s, it highlights the challenges of selling enterprise software and the critical importance of building relationships with C-suite executives.
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