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Spotify trolls Amazon's Earhole Strategy (342)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
I'm Intriguing by the Unique Coffee Experience
Starbucks is testing a new loyalty programme called 'star bucks' It offers members access to unique content and experiences. The company says it's trying to give people more ownership in their experience. But the benefits could be taken away at any time, according to an internal memo.
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