Dark Social Versus Dark Funnel?

The term dark social originated in the early two thousand tens to define when a person took a facebook, a piece of content and messaged it to somebody else. It's moving from a reactive strategy, where you're waiting for people to come ind search something, to a proactive strategy. Dark social is through the scale of the inner net. We've created tons of different word of mouth channels that are not being tracked,. Where betab buyers discover research and evaluate products using their peers - they trust their peers more than the sources where they used to get information. The key here between dark funnel and dark social is whether there is intent or not being created.