How Do You Control the Buyer's Behavior?

The first experiment that i described was extremely constrained, an i in many ways, it was a little bit artificial. We then decided to run a segon field experiment that would relax some of these constraints. And again, the concept is the same. We create our own businesses and randomize the gender of the celler. But we now longer controlled for sellers behavior, prices and perceived quality. Instead, we recruited real vendors to sell produce the 11 markets in gipor.