Iterative Is the Best Approach to Content Marketing

Kateland: I'm a believer in the iterative approach to making content, and making content goo. So i will often, if i have an idea, i'll find some channel that i can just get the idea out,. And then i'll just iteration on it overtime. We've been testing a current brand programme - we had a couple of ifferent ideas about ike, the verbage for like, what's how do we get people to move deeper into the funnel? How do we actually get people to engage? Kateland: If you're trying so hard to just get it perfect, you're missing probably, like, a month of opportunity to get in