The Danger of Mid Campaign Shifting the Focus

Bob Shane has been rebranded as 'Shane' in new IGA ad campaign. But is it really the same guy? We were told to ignore him because of his mannerisms. Now he's telling us now, he's Shane. It's interesting to see if they pivot again after hearing this. Back to Bob. Wouldn't that be something? Hang on. He has a character called Kenny, who is actually with toilets. That's why they're using it - but is he Shane or is he Kenny? No, no, he'm Shane. 100% as a list.