Exploring the Notion of Luxury and Customer Dominance in Business

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This chapter explores the concept of luxury in business, using examples from brands like Ferrari and Louis Vuitton to showcase how creating obstacles for customers can enhance perceived value and loyalty. The speakers discuss the importance of making customers work for their purchase and the complexities of implementing such strategies.

Episode 568: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) challenge each other to the Japanese practice of misogi, plus they’re breaking down the new economy of suffering.

Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5

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Show Notes:

(0:00) Intro

(2:20) Sam challenges Shaan to a Misogi

(5:13) The rules of Misogi

(11:42) Shaan challenges Sam to not be bothered

(14:04) The Speed Project

(15:08) The Monkey Run

(16:00) Barkley Marathon

(18:38) Iconic branding

(20:02) "The definition of luxury is dominating your customer"

(21:48) Shaan's favorite luxury brand: Harvard

(27:16) How to put a 10% remix on an idea

(29:09) Remixing corporate merch

(30:50) Greg Isenberg gets a free jacket, starts a movement

(32:58) Marissa Mayer's hilarious launch

(37:01) Management Time: Who’s Got the Monkey?

(47:55) $14K Specialty beds

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Links:

• Jesse Itzler’s Big A## Calendar - https://jesseitzler.com/products/calendar-2024

• The Comfort Crisis - https://eastermichael.com/book/

• Monkey Run - https://www.theadventurists.com/monkey-run/

• The Speed Project - https://www.instagram.com/thespeedproject

• Exporting American prestige - https://tinyurl.com/2k76ssdz

• Marissa Mayer’s hard launch - https://twitter.com/marissamayer/status/1772664475331473680

• “Management Time: Who’s Got The Monkey” - https://hbr.org/1999/11/management-time-whos-got-the-monkey

• Cubby Beds - https://cubbybeds.com/

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Check Out Shaan's Stuff:

Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano