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4min chapter
Why your accountant won’t get a tattoo
Nudge
Introduction
This chapter explores Sony's unique marketing strategy of selling their waterproof MP3 player packaged in a bottle of water, highlighting its water resistance capabilities. The speaker also delves into the concept of costly signaling and its impact on consumer perception and value. The chapter concludes with an introduction to the guest, Yuri Ganesi, a behavioral economist.
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