The Rise and Fall of Google

In 1999 and 2000, Google staffed up with what else? Brainiacs. The company put off drafting an army of sales and marketing people as the other dot coms tended to do until much later. For many years, every new employee was personally vetted by Bryn and Page themselves. When Google came up with its famous corporate motto, don't be evil, everyone in technology read between the lines.