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'White Lotus' Collabmania & Nike's Woman Problems

The Powers That Be: Daily

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Nike's Missed Opportunities in Women's Activewear

This chapter explores Nike's struggles with its women's clothing line and its declining appeal among affluent consumers in trendy locations. The conversation highlights competition from brands like Lululemon and Skims and emphasizes the need for revitalized marketing strategies to enhance Nike's brand perception among younger audiences.

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