Why Microsoft invested in Bing to challenge market dominance

Former Microsoft leader JoAnn Garbin reveals the patterns and principles behind Microsoft’s biggest innovation wins.

— YOU’LL LEARN — 

1) What most people overlook about innovation

2) The secret to getting executives on board

3) The four patterns responsible for Microsoft’s success

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— ABOUT JOANN — 

JOANN GARBIN is a sustainability and technology entrepreneur with a 25-year track record of leading teams “from nothing to something to scale,” creating numerous innovative products and profitable businesses. During her tenure as Director of Innovation in Microsoft’s cloud business, she guided her team in developing billion-dollar opportunities, including the Regenerative Datacenter of the Future. In 2024, she founded Regenerous Labs, a collaboration committed to creating cross-sector transformations. 

JoAnn is an active alumnus of Villanova University, where she studied mechanical engineering and philosophy. Her fresh eyes and thought leadership were instrumental in driving novel insights into The Insider’s Guide to Innovation at Microsoft.

• Book: The Insider's Guide to Innovation at Microsoft

• Book LinkedIn: The Insider's Guide to Innovation at Microsoft

• Book Website: InnovationAtMicrosoft.com

• LinkedIn: JoAnn Garbin

• Website: JoAnnGarbin.com

— RESOURCES MENTIONED IN THE SHOW — 

• Website: Finding Mastery

• LinkedIn: Dean Carignan

• Book: Primal Intelligence: You Are Smarter Than You Know by Angus Fletcher

• Book: Leonardo da Vinci by Walter Isaacson

• Past episode: 447: What Innovators Do Differently with Hal Gregersen

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