LIVE from SXSW: Spotting signals in noise
Looking Outside
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Navigating Trends: Signals and Insights
This chapter delves into the critical distinctions between megatrends, macrotrends, and microtrends, emphasizing their interconnectedness and implications for various industries. It highlights innovative methods for gathering and interpreting signals to inform business decisions and foster a culture of curiosity and adaptability. The discussion includes practical strategies, collaborative community initiatives, and real-world examples, such as kinetic pavements and energy generation from human activities, to illustrate the potential impact of these trends.
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