15min chapter

How I Built This with Guy Raz cover image

Advice Line with Gary Erickson of Clif Bar

How I Built This with Guy Raz

CHAPTER

Grassroots Marketing and Competing with Big Players

Exploring grassroots marketing strategies for product promotion, challenges in a competitive market dominated by big players like Etsy and Amazon, and the importance of nurturing a community for sustainability and growth. Discussing differentiation in business to create unique value propositions and stand out from existing platforms, all while balancing personal and gift purchases strategies.

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