Introduction

Simone Sol: I want to read you a story that I found on Facebook via this almost like comic strip sort of images. A very simple and profoundly moving story that made me think so much about marketing. There once was a farmer who had two buckets. He used those buckets to bring water home every day. One of the buckets had a crack and leaked continuously. The other was perfect and never spilled a drop. As time passed the cracked bucket became sad about the leaked water he decided to speak with the farmer. They walked down the same path as always but this time the farmer pointed out all of the wonderful life that had sprung up around them. It's not rocket science and you can