What's the Future of Traditional Sites?

A lot of people are reacting to something that hasn't actually been implemented fully yet. If you don't have interest thing around your site, like if your site, the function of your site is doing reviews, then why are people going to come back to you? It's like, you can't really build a brand around that. Mira Jewel SEO says, what's the future of traditional sites like best reviews? Do you want to take this one?