Building TF14 and Empowering Marketers with AI

In this episode of The Briefing I talk with Ian Crocombe of Superheroic about the creation of TF14 (my “synthetic self”). We discuss how TF14 was made, the tools and platforms employed, and the use cases for  digital representations such as this.

I also talk about the launch of Worldcoin, the pros and cons of is-a-person solutions and explore security threats around biometrics.

BBC News article on the launch of Worldcoin https://www.bbc.co.uk/news/technology-66128111

Vitalek's essay https://vitalik.eth.limo/general/2023/07/24/biometric.html

Tracey Follows, Forbes article on Synthetic Self https://www.forbes.com/sites/traceyfollows/2023/07/21/i-used-generative-ai-to-create-a-synthetic-self-and-you-can-too/?sh=1e97b2216dbd

Ian Crocombe Linkedin linkedin.com/in/iancrocombe

Tracey's book 'The Future of You: Can Your Identity Survive 21st Century Technology?' available in the UK (https://bit.ly/44ObTha) and US (https://bit.ly/3OlDxgk)