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YouTube Ad Targeting: How to Maximize Your Results

Social Media Marketing Podcast

CHAPTER

How to Target People Searching on Google, but Not on YouTube

YouTube will know when someone's searching something on Google. So you're able to target people who are searching on Google, but just on YouTube. You get the first 30 seconds for free, usually with your ad. This works really good for people who are paying like really high cost per clicks in Google search and stuff like that. And you still get to keep the intent side of it.

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