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Episode 26: Marvel
Acquired
Iger's Strategy for Buying Pixar
Bob Iger's first board meeting as CEO of Disney was his second day on the job. He proposed to the board that he wanted to buy Pixar. And for even more perspective, it was just over half the price that they paid three years before,. So when you kind of look at this trend, they hadn't yet acquired Lucasfilm, but let's, let's simplify Disney to a content and distribution company.
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