2min chapter

Leading Voices in Real Estate cover image

Cathy Marcus | Global Chief Operating Officer and Head of U.S. Equity at PGIM Real Estate

Leading Voices in Real Estate

CHAPTER

How to Manage a 10,000 Foot COO Role

I think it's really important to have a disciplined, well articulated product architecture, and to have a vision of what your product architecture should be globally. And then from an operational perspective, those people who work on the operational side of the business they understand the fact that you launch a fund, it doesn't reach scale,. You're dealing with a subscale fund for 10 years in terms of you have invested, then you have to wind it down. So if you don't intend to have fun too, you shouldn't be launching a fund one, right? That's the way that we have really approached it. We want in every region of the world to have an open and funded scale a

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