Interview: Matt Johnson, author of Blindsight, on the behavioral science lessons of Pret a Manger and Perrier
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Intro
In this chapter, the hosts interview a neuroscience and psychology expert who sheds light on brand loyalty and consumer behavior. They delve into the guest's academic journey and explore how behavioral science influences practical marketing strategies.
Transcript
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