2min chapter

Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

How Brands Win with Matt Johnson, author of Blindsight

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

CHAPTER

Intro

In this chapter, the hosts interview a neuroscience and psychology expert who sheds light on brand loyalty and consumer behavior. They delve into the guest's academic journey and explore how behavioral science influences practical marketing strategies.

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