Introduction

You have reams of research in your head but you need to whittle everything in your head into an insight fast–what do you do?

In this episode of Sweathead, I share a few steps I like to use–especially in workshops–to take an observation and land on an insight. These steps–or "stumbles"–can work in customer interviews too.  

You can read this episode on Instagram here: https://www.instagram.com/p/CK9LVGhhyA2/

**

Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com