Sam Renouf - CEO - Professional Triathletes Organisation (PTO)
The Greg Bennett Show
00:00
How Do You Give an Athlete Ownership?
The pito has set up a non profit entity that is ultimately out there to look after the athletes. And then underneath that, we have a commercial entity, which is owned jointly by sir michael and the investors and the non profit body. It allows us to find a way that we can provide ownership to the sport without having to actually, like, physically cut equity cheques and give it to all the athletes. That's probably a little bit more detailed, but itll explain, you know, whats kind of a unique model than we like.
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