Have You Automated Enough?
Decoding AI for Marketing
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AI Integration in Marketing Workflows
This chapter delves into the evolution of Zapier as an AI orchestration platform, examining how its capabilities have transitioned from basic integrations to complex, AI-enriched workflows. It emphasizes the importance of context and mixed approaches in utilizing AI effectively within marketing strategies, highlighting real-world applications, such as a basketball team's use of automation to improve customer feedback processes. The discussion also covers the necessity of leadership in guiding the adoption of automation tools and reshaping marketing roles to foster innovation.
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