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9min chapter
IKEA
Acquired
Revolutionizing Furniture Sales
This chapter explores the transformative success of a furniture catalog launched by a savvy trader, catering to rural customers with affordable options. It examines the innovative marketing and pricing strategies that bypassed traditional sales methods, effectively directly reaching consumers. Additionally, the discussion highlights the company's mission to provide well-designed furnishings at accessible prices, fundamentally changing the furniture retail landscape.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode