i bought needles dot com, which was a terrible name for i don't e yomean heavy silence. Original idea was around preneedle as cosensa. Aais a challenge is the opportunity, right? Like, so that is a valid challenge. But once you figured woudn'e you find a solution of that, dong, you, i've obviously figured something out with doctors. Wouldn't how you even get to doctors? Do you like, have a salst team that's going out and meeting with them on just send him samples? Do you send him an ema? All of it. It's been a really interesting, i think, a point...