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The Importance of Intermittent Reinforcement in Behaviorism
Are we losing something by casting off the insights of behaviorism in the modern world? It's a good question. I think sometimes Skinner gets it right. One of his nice ideas was that of intermittent reinforcement. And so much of that sort of addictive techniques that people in Facebook and Twitter use are straight up Skinner. So, you know, I'm not a fan but we ignore them at our own peril.