2min chapter

Commonplace Expertise cover image

Eric Nehrlich on the Art of Executive Coaching and Forecasting

Commonplace Expertise

CHAPTER

The Evolution of a Dynamic Auction System

The forecasting team noticed they were tracking revenue per query as one of their key metrics and that started declining. They spent the whole summer tearing the whole system apart trying to find everything that could be going wrong. Around the about the time I joined when Lehman brothers collapsed and Steve Bear starts clap they're like oh the problem is with our ad system the problem is the world because they just hadn't quite realized that yet.

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