One of the biggest stories of last year’s presidential election was Donald Trump’s success with Latino voters which led him to win crucial swing states in the battle for the White House.

While the Democrats still won the popular vote nationwide, there was no question that Trump’s messaging on the economy appealed to voters worried about the cost of living.

Eight months on from that victory, are Latinos still with Trump? Recent polling suggest that doubts are growing about the president’s ability to ease the cost of living. With the midterm elections roughly a year away, are Latino voters going to turn their back on the president, and will they go back to the Democrats?

Justin and Sarah are joined by veteran Latino pollster Mike Madrid, who talks us through why Latinos could leave Trump as quick as they arrived, and why it shouldn’t be assumed that they’ll go back to the Democrats.

HOSTS: • Justin Webb, Radio 4 presenter • Sarah Smith, North America Editor

GUEST: • Mike Madrid, Latino Republican pollster & author of ‘The Latino Century’

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This episode was made by George Dabby with Alix Pickles and Grace Reeve. The technical producer was Mike Regaard. The series producer is Purvee Pattni. The senior news editor is Sam Bonham.

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