New Books in East Asian Studies cover image

Karl Gerth, “China: Up Close and Personal” (Open Agenda, 2021)

New Books in East Asian Studies

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What's the Heat?

"What is the chinese consumer dream, or the middle class dream? It's the american dream plus ten per cent," he says. "We want to be a branding super power as well." China has ambitions of being 'the biggest country in the world with the largest population and great heritage'

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