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ANGEL: FirstMark’s Rick Heitzmann on shaking off the bull run, “shock absorbers,” and more | E1670

This Week in Startups

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Navigating Customer Value in Tough Times

This chapter explores the complexities of calculating customer lifetime value (LTV) in a fluctuating market, highlighting the impacts of layoffs and closures on traditional metrics. It underscores the crucial role of leadership in maintaining team morale and clear communication during economic uncertainty while adapting strategies to achieve profitability. Additionally, it examines the challenges of funding rounds and the importance of fostering shared interests among investors to ensure business success.

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